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The future of social media platforms.

If social media platforms were polarized on a scale of sentiment – positive or negative – where would the majority of its users fall? On one end we have internet trollers, hacking thieves, and cyber-bullying. On the other, we have uplifting campaigns built for humanity and social good, or we could look at the continually growing self-help movement. How does this affect us?

Social media is not so new to our livelihoods. Messaging platforms powered by the latest available technology have existed since the start of the Internet. Though, its rapid growth has changed human behavior in ways we’ve never seen before.

Every day individuals can jump on a soapbox and have the potential to reach millions in just minutes.

These numbers are from a website that shows the internet in real time. This is the data of a 2-minute time period on a Tuesday morning.

  • Twitter had 1,430 accounts created and 741,000 tweets went out.
  • 15 million posts were distributed on Facebook.
  • 94,000 photos were uploaded to Instagram.
  • WhatsApp had 1,632 accounts created and 30 million messages were sent.

Social media platforms have created the ability to connect with others in a whole new way, however, while there has been continuous progression of communication, social platform is currently missing the ability for these true heroes and models of inspiration who are dealing with a daily battle to stand out and show their journey to the world, until now…

At BayArt, we wonder and attempt to find out how much of this distributed content has the power of creating the positive impact in our life.

Research finds that these latest “social good” trends are leading to a kinder, gentler generation of users. New tech is now almost expected to be making a “social impact” for good.

Because of that, new social media platforms such as Millionaire’s Digest and BayArt, change the idea of typical social networking. They want to take social networking even further and create a community specifically for those to connect with one another all over the world that may deal with mental, physical, or other challenges.

For example; … you don’t need a degree here at The Millionaire’s Digest. If you know what you love to talk about and you’re passionate about what you have to share with others, then you’re always welcomed here at The Millionaire’s Digest.”

This is a perfect way to give people the opportunity to share their story, give advice, seek advice, learn and educate daily in this global community that will enrich their lives and those others with their own conquests, challenges, and struggles.

The Millennial generation has honed in on finding ways to use this opportunity to raise awareness on issues and generate impact. According to Sarah Sladek, author of Knowing Y: Engage the Next Generation Now:

  • 92-percent believe that businesses should be measured more by social impact than by profit.
  • 61-percent feel personally responsible for making a positive difference in the world.

We see it in our newest companies on the rise. The next generation demands business that makes the positive impact. They demand digital media content that has a purpose. They engage with campaigns with the higher purpose.

The next generation is craving ways to be a part positive change. Social media and technology are amplifiers helping them actually do it. Though, with all of the negativity that still exists on the web, there still needs to be a driving force against it that supports positive impact and hones in on the importance of character building in that process.

In recent years we’ve seen a huge rise in the positive psychology, self-help, and happiness driven movement. The movement is based around idea that we cannot always rid ourselves of our miseries, but we can still become happier by positive cognitive therapy.

Psychologist, author, and educator Martin Seligman helped develop the ideas behind the VIA Character Institute, which provides a character strength test that highlights the strengths of each individual. According to this philosophy, self-awareness of our strengths gives us confidence that helps us want to in-turn help others find theirs.

Having knowledge of our strengths and weaknesses gives us the ability to use our strengths at opportune times and work on our weaknesses when we can. As we understand ourselves better, we can also understand others. Through this wisdom and understanding, we uplift each other.

So here’s what we’ve come to as facts: The trends of positive psychology and social impact are flourishing to a generation craving engagement. Social Media is only growing larger and larger by the second because of its addictive elements. The instant feedback the internet provider creates a drive to seek out more of it.

So what’s next in digital social trends? Can Social Media create habits of positive engagement to translate into real world behavior?

While internet trolling, cyber-bullying, etc still exists along with all the good that is happening through Online Social Media, BayArt is just one of the many new platforms that encourages a focus on positive lifestyle and I am positive that this will continue to grow and outweigh the negative impacts of an increasingly digital life.

Regardless of age or circumstances, at BayArt, we believe that each of us can use our life to make a positive impact. In doing so, we can then become empowered and inspired to lead meaningful life journeys.

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